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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Data Aggregation Report
B) Engagement Scoring
C) Trend Line Report
D) Retention Analysis

2. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Conversion Metric Cohort
B) Rolling Calculation
C) Latency Table
D) Custom Dimension Cohort

3. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

A) Identity Filters
B) Metric Filters
C) Campaign Rules
D) Event Filters

4. Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

A) Metrics
B) Dimensions
C) Data Processing Rules
D) Event Types

5. Which report type is best suited for evaluating customer activity trends over time?
Response:

A) Data Distribution Table
B) Summary Report
C) Campaign Overlap Report
D) Cohort Analysis Report

Solutions: