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GCCC Strategic Communication Management Professional Sample Questions:

1. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) There is nothing that can be done; the article has already been published.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) Contact the reporter with the correct information and request a correction be published, if possible.
D) The reporter made an error, so the director should demand a correction be published.

2. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Continuity
B) Randomization
C) Pulsing
D) Flighting

3. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
B) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
C) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
D) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment

4. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Volunteers from the entire group be solicited for interviews.
B) Only the managers who will not be laid off be interviewed.
C) A random sampling of the managers be interviewed.
D) Interviews be conducted after layoffs have occurred.

5. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Develop a detailed plan that addresses the most pressing cultural tensions.
B) Present data and anecdotes demonstrating the magnitude of the problem.
C) Create consistent employee communications about organizational priorities.
D) Connect employees with more experienced peers to accelerate culture adoption.

Solutions: