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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?

A) Select Account Owner for the Sender of the email
B) Select Assigned User for the Sender of the email
C) Select General User for the Sender of the email
D) Select Specified User for the Sender of the email

2. What is the process to add a prospect who visits a pricing page to a list?

A) Create an automation rule
B) Use a Tag
C) Create a page action
D) Create a segmentation rule

3. A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

A) Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.
B) Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
C) Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
D) Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

4. Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?

A) Twitter
B) Instagram
C) Facebook
D) Snapchat
E) LinkedIn

5. A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

A) Always display even if previously completed
B) Maintain the initial value upon subsequent form submissions
C) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D) Include "Not you?" link to allow visitors to reset the form

Solutions: