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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A) Request a Private Domain to leverage SPF and DKIM authentication.
B) Implement an SAP with Private Domain and a Dedicated IP.
C) Request three Dedicated IPs to spread out the sending volume.

2. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Mark the data extension as Sendable.
B) Use Email Address as Subscriber Key.
C) Mark the field as the Primary Key.

3. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) In the step with the two SQL activities, place a wait step between them.
B) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

4. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Email Overlay View
B) Send Performance Tab
C) Tracking Conversions Tab

5. A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A) A nightly automation with a filter activity
B) An approval process for sending
C) A verification step In the send automation

Solutions: