Exam Code: AD0-E408
Exam Name: Adobe Target Business Practitioner Professional
Certification Provider: Adobe
Corresponding Certification: Adobe Target
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Adobe Target Business Practitioner Professional Sample Questions:

1. An e-commerce company wants to target users who abandoned their carts in the last 7 days for a discount campaign.
What audience criteria should be defined?

A) Visitors who added items to the cart but didn't complete checkout
B) Visitors who browsed products but didn't add to the cart
C) All visitors in the last 7 days
D) Visitors who completed checkout in the last 30 days


2. A business wants to compare how new and returning users interact with a redesigned landing page.
What should the practitioner do?

A) Run an MVT with new and returning users as primary metrics
B) Create an A/B Test with separate metrics for new and returning users
C) Use Automated Personalization to target the two groups
D) Segment the audience into two groups and serve them different experiences


3. How can a redirect offer be added to the Form-Based Experience Composer?

A) Clicking Offers, selecting the Redirect Offers tab, and choosing an offer
B) Clicking Change Redirect Offer, then selecting the desired URL
C) Clicking Create, selecting the Redirect Offer, typing an offer name, and specifying the URL
D) Clicking Create, selecting the add offer decision, and specifying the URL


4. A practitioner wants to test whether displaying user reviews on product pages improves conversions. The test audience includes visitors who viewed a product detail page in the last 7 days.
What is the primary metric for this test?

A) Time on Page
B) Conversion Rate
C) Page Views
D) Add-to-Cart Rate


5. What are primary use cases for Experience Targeting (XT) activities? (Select two.)

A) Deliver personalized content to specific audiences
B) Conduct multi-channel user testing
C) Serve unique experiences based on user behavior
D) Test variations of a webpage for all visitors


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B
Question # 3
Answer: A
Question # 4
Answer: B
Question # 5
Answer: A,C

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