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| Section | Objectives |
|---|---|
| Topic 1: Marketing Use Cases and Activation | - Business reporting use cases - Cross-channel marketing insights - Campaign performance analysis |
| Topic 2: Analytics and Dashboarding | - Dashboard creation and configuration - Insights and reporting - Visualization best practices |
| Topic 3: Administration and Security | - User roles and permissions - Platform configuration - Data access control |
| Topic 4: Data Ingestion and Integration | - Data sources and connectors - Data synchronization and scheduling - Data ingestion processes |
| Topic 5: Data Modeling and Transformation | - Data model structure and schema design - Normalization and harmonization - Metrics and dimensions configuration |
| Topic 6: Data Quality and Troubleshooting | - Error handling and debugging - Performance optimization - Data validation and monitoring |
1. Your client is interested in ingested the below file to a new generic data stream type:
The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?
A) A custom metric and set aggregation to AUTO
B) A custom metric and set aggregation to SUM
C) A separate entity key
D) An attribute of 'Meeting Code'
2. A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:

The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?
A) Mapping Formulas
B) Patterns
C) Calculated Dimension
D) vLookuP
3. An implementation engineer is requested to integrate the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?
A) The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
B) Any one of the files can potentially be set as the Parent data stream
C) The two files cannot be joined as they hold different dates
D) The two files were uploaded to a different Generic type
E) The two files cannot be Joined as they hold different measurements
4. What is the relationship between "Media Buy Key" and "Campaign Key"?
A) One-to-many (one Media Buy Key has many Campaign Keys)
B) Many-to-one (one Campaign Key has many Media Buy Keys)
C) One-to-one
D) Many-to-many
5. A client has integrated the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?
A)
B)
C)
D) 
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A,B | Question # 4 Answer: B | Question # 5 Answer: C |
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