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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A. Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
B. Update SQL to Gate with a Max Age 3 days
C. Create a Gate stage name as "Recycle" to split leads for re-engagement
D. Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
E. Update SQL to SLA with Max Age 3 days

Question 2

A client wants to measure ROI for a webinar campaign.
What should be implemented?

A. Evaluate only engagement stream performance
B. Leverage a single-touch attribution model
C. Use Program Tags for attribution
D. Create static lists for webinar attendees

Question 3

An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

A. Use program-level templates to standardize campaign flows and tokens.
B. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
C. Remove the program status change because this will be handled by the Acquisition Program update.
D. Create global Interesting Moments campaigns based on specific triggers and using tokens.

Question 4

A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A. Use Smart Campaigns for segmentation
B. Establish static lists for each region
C. Use one global partition
D. Create a separate workspace for each region

Question 5

A client observes low engagement rates due to spam complaints.
What action is recommended?

A. Warm up IP addresses
B. Adjust recipient preferences
C. Use double opt-in for subscriptions
D. Increase sending frequency

Solutions: