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Adobe AD0-E603 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Adobe Experience Platform Fundamentals | 20% | - Data Modeling
- 1. Datasets
- 2. Identities
- 3. XDM Schemas
- Profile Management
- 1. Segmentation
- 2. Real-Time Customer Profile
|
| Topic 2: Testing, Troubleshooting and Governance | 15% | - Data Governance
- 1. Data Usage Policies
- 2. Consent Management
- Validation and Monitoring
- 1. Journey Testing
- 2. Debugging Execution Issues
- 3. Reporting and Monitoring
|
| Topic 3: Messaging and Channel Execution | 15% | - Content Management
- 1. Reusable Fragments
- 2. Dynamic Content
- Message Authoring
- 1. In-App Messaging
- 2. Push Notifications
- 3. Email Channel
|
| Topic 4: Journey Optimizer Configuration | 22% | - Environment Setup
- 1. Channels Configuration
- 2. Data Sources
- 3. Event Configuration
- Offer Decisioning
- 1. Decision Policies
- 2. Offer Management
|
| Topic 5: Journey Development | 28% | - Journey Design
- 1. Audience Qualification Journeys
- 2. Conditional Logic
- 3. Event-Based Journeys
- Personalization
- 1. Expression Editor
- 2. Contextual Data Usage
|
Adobe Journey Optimizer Developer Expert Sample Questions:
1. A company's data analytics team uses a third-party Business Intelligence (Bl) tool connected to the Adobe Experience Platform Query Service. They would like to use this Bl tool to analyze customer interaction data generated by Adobe Journey Optimizer such as email delivery data, open-and-click data, and mobile message delivery data.
After the customer interaction occurs, how soon will the data be available in the Bl tool for analysis?
A) It will be available in about 24 hours.
B) It will be available in about fifteen minutes.
C) It will be available in real-time.
2. An email designer is designing an email from scratch. What process would be followed to lay out the email?
A) Add Structure Components, then add Content Components
B) Add Structure Components, then add Visibility Components
C) Add Content Components, then add Structure Components
3. An Adobe Journey Optimizer team member needs to create a new schema.
What are two considerations when choosing an object approach over free-form fields? (Choose two.)
A) Objects are best used when creating a logical grouping of certain fields.
B) Objects indirectly help increase the visibility of the fields, since they are created directly under the root object of the schema (jenantld).
C) Objects indirectly help in creating a shorter structure, making it easier to reference the fields while using Adobe Experience Platform Query Service.
D) Objects indirectly help in creating a good menu structure in the Segment Builder Ul. The grouped fields within the schema are directly reflected Q in the folder structure provided in the Segment Builder Ul.
4. A company using Adobe Journey Optimizer is preparing a marketing campaign requiring the use of additional data from a data source they are currently using. The new data are represented by two currently-unused attributes on a table in the data source. The developer has already modified the appropriate data schemas in Adobe Journey Optimizer to hold the new data.
What approach would the developer use to import the new data from the data source?
A) Update the corresponding dataflow by adding the two new attributes to the mapping.
B) Delete the corresponding dataflow and source connection. Recreate the source connection. Create a new dataflow to include the desired data.
C) Delete the corresponding dataflow, then recreate it to include the desired data.
5. A developer has created all of the Offers they want to use for their Email Message Journey. They would like to test the Offer Decisions, to make sure that they are rendering correctly for the different segments they are targeting in their Journey.
How would this be accomplished?
A) From the Customer - Profiles Menu, select the Rendering Tab. From the list of eligible offers, select
"Run Simulation". Repeat these steps for each segment.
B) From the Offers - Simulation Menu, select the Placement, add a Test Profile, add a Decision Scope, and then click "View Results".
C) Use a test profile in the Journey and trigger a send to a person in each segment.
Solutions:
Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A,D | Question # 4 Answer: A | Question # 5 Answer: B |