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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Engagement Tracker
B) Flow Visualization
C) Data View Manager
D) Segment Overlap Report

2. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Conversion Metric Cohort
B) Rolling Calculation
C) Latency Table
D) Custom Dimension Cohort

3. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Put the report in the Company folder.
B) Grant edit access to the specific user group.
C) Share the report through email only.
D) Grant edit access to each individual user.

4. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Metric Calculation Rule
B) Identity Field
C) Campaign Activation Date
D) Data Refresh Interval

5. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
B) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
C) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

Solutions: