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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tactical Planning & Execution | 25% | - Space Management & Store Clustering - Promotional Strategy & Evaluation - Pricing Strategy & Analysis - Efficient Assortment Development |
| Topic 2: Data Competency & Analysis | 25% | - Panel Data & Advanced Analytics - Shopper Data & Geo-demographic Analysis - POS Data Analytics |
| Topic 3: Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Topic 4: Business & Supply Chain Knowledge | 15% | - Supply Chain Principles - Retailer Economics & Profitability |
| Topic 5: Category Assessment & Strategy | 25% | - Category Health Measurement - Category Definition, Segmentation & Role - Root Cause Analysis & Insight Generation |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Which primary data sources are used to answer the 'How' and 'Who' questions in category management?
- A. Social Media Analytics and Web Traffic Data
- B. Loyalty Card Data and Household Panel Data
- C. Focus Groups and In-Store Observations
- D. Retail POS Data and Syndicated POS Market Data
Correct Answer: B 🗳️
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Why is it important for Category Managers to align promotional planning with supply chain capabilities?
- A. To prioritize marketing goals over supply chain constraints.
- B. To reduce the need for supplier collaboration during promotions.
- C. To ensure product availability during high-demand periods and minimize stockouts.
- D. To increase the variety of products offered during promotions.
Correct Answer: C 🗳️
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What are the primary data sources for shopper insights?
- A. Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
- B. Retailer Loyalty Data and Syndicated Panel Data
- C. Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
- D. Retailer Loyalty
Correct Answer: C 🗳️
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What does the metric 'Household Penetration' measure in market-level shopper dynamics?
- A. The total revenue generated by a specific product category across all households in a market.
- B. The proportion of a household's total spending allocated to a specific product category.
- C. The average number of products purchased by each household within a specific category over a given timeframe.
- D. The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
Correct Answer: D 🗳️
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How do planograms support stakeholders across the organization?
- A. They are used to determine shelf placement in stores.
- B. They are used by shoppers to find products in stores.
- C. They are used by buying teams to place purchase orders.
- D. They generate essential data that influences supply chain, shopper experience, and in-store execution.
Correct Answer: D 🗳️
Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).
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