Exam Code: C_TCRM20_60
Exam Name: SAP Certified Application Associate - CRM Fundamentals with SAP CRM 2007 (CRM 6.0)
Certification Provider: SAP
Corresponding Certification: SAP Application Associate
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SAP C_TCRM20_60 Exam Syllabus Topics:

SectionWeightObjectives
Pricing and Billing Integration8-12%- Pricing Concepts
  • 1. Conditions
  • 2. Billing integration
  • 3. ERP integration
  • 4. Pricing procedures
CRM Fundamentals and Architecture8-12%- CRM Basics
  • 1. Master data concepts
  • 2. CRM user interface and navigation
  • 3. CRM business scenarios
  • 4. SAP CRM architecture
Marketing Fundamentals8-12%- Marketing Processes
  • 1. Target groups
  • 2. Marketing planning
  • 3. Campaign management
  • 4. Business partners in marketing
Activities and Business Transactions8-12%- Transaction Processing
  • 1. Activity management
  • 2. Status management
  • 3. Business transaction framework
  • 4. Document flow
Sales Process12-16%- Sales Management
  • 1. Quotations
  • 2. Sales opportunities
  • 3. Sales orders
  • 4. Activities and follow-up documents
Middleware and Integration12-16%- Data Exchange
  • 1. Initial load and synchronization
  • 2. CRM Middleware fundamentals
  • 3. ERP integration
  • 4. Mobile and external integration concepts
Service Process12-16%- Service Management
  • 1. Complaints and returns
  • 2. Service requests
  • 3. Installed base support
  • 4. Service orders
Interaction Center8-12%- Customer Interaction Processing
  • 1. Communication channels
  • 2. Agent functions
  • 3. Interaction records
  • 4. Business activity management
Organizational Model and Master Data8-12%- Master Data Management
  • 1. Installed base and relationships
  • 2. Organizational model
  • 3. Business partners
  • 4. Products

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