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Facebook Certified media buying professional Sample Questions:

1. Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

A) Videos on Audience Network only in-stream placement must have at least 5 seconds.
B) Videos running on Facebook-only placement can be up to 90 seconds.
C) Videos running on Facebook only in-stream placement can be up to 45 seconds.
D) Videos running on Audience Network only in-stream placement can be up to 180 seconds.
E) Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.

2. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) Use algorithms to determine credit for each touchpoint in the user flow.
B) Credits one touchpoint according to a specific rule.
C) You select where along the path you want to assign credit for the conversion.
D) Are cookie based model that is more effective in measuring your marketing campaigns.

3. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
B) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
C) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
D) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
E) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.

4. You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

A) $265
B) $410
C) $102.50
D) -$265

5. What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

A) Properties
B) Fan Pages
C) Catalogs
D) Pixels
E) Shared audiences
F) Users
G) Offline event sets
H) Ad Accounts

Solutions: