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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Survey community members
B) Interview alumni
C) Analyze drop-off for video content
D) Study engagement trends on the school's Facebook Page

2. A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?

A) Decline the post and provide the member with feedback.
B) Post a reminder of the guidelines to the whole group.
C) Approve the post but tag the member on the guidelines.
D) Post a welcome post including a link to the guidelines.

3. A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?

A) Post a comment tagging other members who can help
B) Recommend external resources about the topic
C) Repost the question as an announcement
D) Message some relevant members to ask them to comment

4. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Post applicable community guidelines and pin that post as an announcement.
B) Tag members in every topic discussion to encourage them to comment.
C) Mute members who repeatedly violate group rules.
D) Use an analytics tool to determine which content is best to provide.

5. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Define partnership criteria with key food and beverage influencers
C) Review existing channel performance and replicate strategy
D) Decide on the target audience and which platforms to use to reach them

Solutions: