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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Sign senior leaders up on social media platforms.
B) Provide senior leaders with a list of websites with good examples of research.
C) Show senior leaders a report written for a previous employer.
D) Create a business case that demonstrates results based on research.

2. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a simulation exercise to ensure the team is ready.
B) Build a plan that the team will revisit annually.
C) Build a culture of crisis preparedness over time.
D) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Business objective
B) Communication tactics
C) Planning process
D) Communication strategy

4. Which of the following is the BEST example of a SMART goal?

A) "Increase understanding of our business strategy among employees by 5% by 1 January."
B) "Increase the number of employees that use our social media tool during the next six months."
C) "Increase customer advocacy by 100% by the end of this calendar year."
D) "Increase the number of news advisories we share with the media from four to eight."

5. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.
B) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.
C) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.
D) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.

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