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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

A) No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.
B) Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.
C) Yes, Ben should use the Keyword Tool's website content option.
D) Yes, Ben should use the Opportunities tab, and then click generate based on domain option .

2. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 60 percent
B) 75
C) 45
D) 1.66

3. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
B) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
D) The Google Site Stats should be placed on a corner of Ben's sales page on his website.

4. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
B) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.

5. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A) Credit card
B) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
C) Check or Wire Transfer
D) Bank transfer

Solutions: