Exam Code: HP2-B102
Exam Name: HP Imaging and Printing Sales Fundamentals Exam
Certification Provider: HP
Corresponding Certification: HP ExpertONE Certification
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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Printing solutions and services- Security and document workflow
  • 1. Print security fundamentals
    • 2. Document workflow solutions overview
      - Managed print services basics
      • 1. Cost optimization concepts
        • 2. Device lifecycle management
          Imaging and Printing Fundamentals- Sales fundamentals for HP solutions
          • 1. Customer needs analysis
            • 2. Value-based selling concepts
              - HP imaging and printing portfolio overview
              • 1. HP product positioning basics
                • 2. Printer categories and technologies
                  Customer solutions positioning- Solution mapping
                  • 1. Matching HP devices to customer needs
                    • 2. SMB vs enterprise print environments
                      - Competitive positioning
                      • 1. Channel sales fundamentals
                        • 2. HP advantages in print ecosystem

                          HP Imaging and Printing Sales Fundamentals Sample Questions:

                          1. What is the HP Print Cost Estimator?

                          A) a free tool that enables HP partners and customers to perform print cost analyses for their own documents before printing
                          B) software sold by HP distributors that allows the creation of supply contracts, including a print cost overview
                          C) an HP internal tool that allows the account manager to train HP partners on cost-per-page calculations
                          D) a print management solution that monitors HP color printers for cost estimations and reports


                          2. What is an imaging and printing industry trend?

                          A) creating paperless offices
                          B) seeking information on the internet
                          C) converging of multiple functions into one device
                          D) using templates to create a business brand


                          3. What is the difference between HP ColorSphere Print Cartridges and other brands or remanufactured print cartridges?

                          A) HP ColorSphere Print Cartridges are less expensive.
                          B) HP ColorSphere Print Cartridges contain up to 70% of the imaging system.
                          C) There is no difference.
                          D) Remanufactured print cartridges print faster


                          4. Why are up-selling and cross-selling beneficial to a channel partner?

                          A) They typically involve a higher value product leading to higher profits
                          B) For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.
                          C) They allow the partner higher profits in combination with faster sales cycles.
                          D) They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.


                          5. HP ink cartridges are recycled by first shredding the plastic cartridge bodies What happens to the shredded material?

                          A) It is used to make new print cartridges.
                          B) It is sold for use in shipping containers, auto parts, and carpet fibers.
                          C) It is used to make HP recycled paper, which is exclusively used on HP campuses worldwide.
                          D) It is cleaned, compressed, and disposed of in the land fill.


                          Solutions:

                          Question # 1
                          Answer: A
                          Question # 2
                          Answer: C
                          Question # 3
                          Answer: B
                          Question # 4
                          Answer: C
                          Question # 5
                          Answer: B

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