Exam Code: HP2-B65
Exam Name: HP Imaging and Printing Sales Fundamentals
Certification Provider: HP
Corresponding Certification: HP Certification III
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HP HP2-B65 Exam Syllabus Topics:

SectionObjectives
HP Imaging and Printing Portfolio- HP printing product families
  • 1. Business and enterprise printing portfolio
  • 2. Inkjet printing solutions
  • 3. Laser printing solutions
  • 4. Multifunction devices
HP Printing Technologies- Core printing technologies
  • 1. Print quality and performance features
  • 2. Connectivity and networking basics
  • 3. Inkjet technology fundamentals
  • 4. Laser technology fundamentals
Customer Needs Analysis- Identifying customer requirements
  • 1. Office printing environments
  • 2. Document workflow requirements
  • 3. Workgroup and departmental needs
  • 4. Cost and productivity considerations
Sales Positioning and Competitive Differentiation- Value proposition
  • 1. Reliability and manageability
  • 2. Total cost of ownership
  • 3. Security and environmental benefits
  • 4. HP competitive advantages
Printing Supplies and Services- Lifecycle offerings
  • 1. Warranty and support services
  • 2. Managed print concepts
  • 3. Maintenance and customer value
  • 4. Original HP supplies

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