- Exam Code: M2020-229
- Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
- Certification Provider: IBM
- Corresponding Certification: Sales Mastery
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Updated: Oct 29, 2026
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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales and Solution Selling | 25% | - Customer use cases and pain points - Competitive differentiation - Solution alignment to business needs |
| SPSS Product Portfolio | 35% | - SPSS Modeler - SPSS Collaboration and Deployment Services - SPSS Decision Management - SPSS Data Collection - SPSS Statistics |
| Licensing and Implementation | 15% | - Licensing models and editions - Deployment and integration basics |
| IBM SPSS Predictive Analytics Overview | 25% | - Market positioning and target industries - Value proposition and business benefits |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
What is the main purpose of association algorithms in SPSS Modeler?
- A. To divide the market or customer base into groups.
- B. To prepare a data set for optimal modeling.
- C. To reduce data to a simpler form.
- D. To discover linked purchases and other occurrences.
Correct Answer: D 🗳️
Which step comes directly before modeling in the CRISP-DM methodology?
- A. Deployment
- B. Data preparation
- C. Business understanding
- D. Model evaluation
Correct Answer: B 🗳️
Which statement is true about SPSS Modeler Premium?
- A. It requires no programming experience to use.
- B. It leverages structured data only.
- C. It leverages unstructured data only.
- D. It addresses all but one of the phases in the CRISP-DM methodology.
Correct Answer: A 🗳️
Which SPSS product(s) are required in order to use SPSS Decision Management?
- A. SPSS Collaboration and Deployment Services and SPSS Statistics
- B. SPSS Modeler and SPSS Data Collection
- C. SPSS Statistics and SPSS Modeler
- D. SPSS Collaboration and Deployment Services and SPSS Modeler
Correct Answer: C 🗳️
Which statement is true about automated modeling?
- A. It automates the whole data mining process from data access through deployment.
- B. It is a specific type of algorithm that makes data simpler.
- C. It is more about data preparation than modeling.
- D. It creates many models for the user to evaluate the best model in a single step.
Correct Answer: B 🗳️
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