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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is the purpose of scorecarding in IBM Cognos BI?

A) To compare metric values to a benchmark or target.
B) To provide guided exploration across multiple dimensions of information.
C) To enable collaboration between users and communities.
D) To identify the impacts of scenarios across different areas of the business.

2. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?

A) IBM SPSS
B) IBM Cognos TM1
C) IBM Info Sphere Datastage
D) IBM Clarity

3. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
D) Cognos allows organizations to select the appropriate roles that match their user behaviors.

4. An IT department develops a report on a weekly basis and sends the link out to stakeholders. From that link, the stakeholders can select prompts and filters to drill down to the information that is relevant to them.
Which type of report in IBM Cognos BI best fits this description?

A) Ad hoc report
B) Managed report
C) Production report
D) Transactional report

5. A current IBM Cognos BI customer wants to add scenario modeling and forecasting capabilities to their environment. Many of their business users prefer to work in Microsoft Excel.
Which product should the sales representative recommend?

A) IBM SPSS
B) IBM Cognos TM1
C) IBM Cognos Controller
D) IBM OpenPages

Solutions: