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| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Lead Management | 24% | - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Completion actions - Lists: types, capabilities and creation - Automation rules: components and use cases - Page actions - Segmentation rules |
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
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What does a marketing user have access to in Marketing Cloud Account Engagement?
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What does the gear icon on the prospect list allow you to do?
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How often does Marketing Cloud Account Engagement sync with Salesforce?
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A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
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