Exam Code: MC-201
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Reporting and Analytics8%- Dashboard interpretation
- Conversion and engagement metrics
- Campaign and lifecycle reporting
Email Marketing20%- Email capabilities and use cases
- Difference between Emails and Email Templates
- Email reporting metrics
Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of landing pages
- Capabilities, use cases and metrics of forms
Administration11%- Recycle Bin capabilities
- Relationship between Account Engagement and Salesforce
- Field creation, editing and mapping
Engagement Studio17%- Components of engagement programs
- Updating engagement programs and assets
Lead Management24%- Custom redirects: capabilities and use cases
- Scoring and grading: definition and management
- Completion actions
- Lists: types, capabilities and creation
- Automation rules: components and use cases
- Page actions
- Segmentation rules

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.

  • A. Google AdWords
  • B. Bing
  • C. Yahoo
  • D. All of the Above
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

What does a marketing user have access to in Marketing Cloud Account Engagement?

  • A. Prospect management
  • B. None of the above
  • C. Can see users and groups
  • D. Can only import prospects
  • E. Creating new lists, forms, landing pages and send list emails.
Reveal Solution  Discussion  0

Correct Answer: A,C,D,E  🗳️

Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

What does the gear icon on the prospect list allow you to do?

  • A. Copy
  • B. Assign
  • C. Delete
  • D. Edit
Reveal Solution  Discussion  0

Correct Answer: B,C,D  🗳️

Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

How often does Marketing Cloud Account Engagement sync with Salesforce?

  • A. 30 minutes
  • B. 5 minutes
  • C. 10 minutes
  • D. Real time
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?

  • A. Copy the email HTML and recreate it as an email template Pardot.
  • B. Select the desired engagement program from the email
  • C. Convert the email content record to an email template.
  • D. Activate the email for use in automation.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

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