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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A) True
B) False

2. LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A) Build automation rules add criteria as Contact as blank add action as notify assigned user
B) Build dynamic list add criteria as Contact as blank add action as notify assigned user
C) Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
D) Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

3. LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A) Create an automation rule that adds prospects to static lists to feed new programs after each entry.
B) Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
C) Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
D) Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

4. What is critical in achieving good email deliverabillty?

A) Sending email through dedicated IP
B) Setting up email authentication
C) Having a text only version of email content
D) Using personalization in email content

5. LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A) The connector cannot be linked directly to an MCC account.
B) The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C) They should ensure their URL structures can handle parameters before verifying the connector.
D) The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

Solutions: