Exam Code: MCE-Con-201
Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Tracking, Reporting, and Optimization- Analytics and reporting
  • 1. Campaign performance analysis
    • 2. Email tracking metrics
      - Optimization practices
      • 1. A/B testing concepts
        • 2. Deliverability best practices
          Topic 2: Email Marketing and Content Creation- Personalization and dynamic content
          • 1. Dynamic content rules
            • 2. AMPscript basics
              - Email Studio capabilities
              • 1. Email design and content building
                • 2. Content Builder assets and management
                  Topic 3: Marketing Cloud Core Concepts- Customer engagement fundamentals
                  • 1. Data model concepts (Contacts, Subscribers, Leads)
                    • 2. Marketing Cloud architecture overview
                      Topic 4: Data Management and Integration- Data Extensions and Contact Builder
                      • 1. Import and extract activities
                        • 2. Data modeling and relationships
                          - Integration concepts
                          • 1. Salesforce CRM integration
                            • 2. API integrations
                              Topic 5: Automation and Journey Orchestration- Journey Builder
                              • 1. Decision splits and engagement steps
                                • 2. Journey configuration and entry sources
                                  - Automation Studio
                                  • 1. Data extension automation processes
                                    • 2. Automation workflows

                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

                                      Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don ' t plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
                                      Which solution should the consultant recommend?

                                      • A. One parent BU and three child BUs with their own Sender Authentication Packages.
                                      • B. One parent BU and two child BUs with their own Sender Authentication Packages.
                                      • C. One parent BU and one child BU.
                                      • D. One parent BU with three additional private domains.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

                                      When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
                                      Which solution should the consultant recommend?

                                      • A. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
                                      • B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
                                      • C. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
                                      • D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. A Customer Reference DE is updated daily and holds subscriber information. The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items. The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. If the web analytics file is empty, NTO does not want the automation to finish running.
                                      Which order of activities should be used to fulfill this requirement?

                                      • A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
                                      • B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
                                      • C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
                                      • D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
                                      Which configuration should be utilized for the API user created in Marketing Cloud?

                                      • A. API User checkbox is deselected, all available roles are assigned to user.
                                      • B. API User checkbox is selected, Administrator & Marketing Cloud Administrator roles are applied.
                                      • C. API User checkbox is selected, no roles are assigned to user.
                                      • D. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters has a data extension named " Fav_Animals " with fields " SubscriberKey " and " Animal " which stores subscribers ' favorite animals. Using the AMPscript function Lookup, they want to include their favorite animal in an email to Contacts where a Salesforce Report is the target audience.
                                      Which of the following code samples correctly leverages a personalization string to perform the lookup at time of send?

                                      • A. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _subscriberkey)
                                      • B. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , SubscriberKey)
                                      • C. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _emailaddr)
                                      • D. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , ContactID)
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

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