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| Section | Objectives |
|---|---|
| Topic 1: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 2: Email Marketing and Content Creation | - Personalization and dynamic content
|
| Topic 3: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 4: Data Management and Integration | - Data Extensions and Contact Builder
|
| Topic 5: Automation and Journey Orchestration | - Journey Builder
|
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don ' t plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
Correct Answer: A 🗳️
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When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
Correct Answer: B 🗳️
Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. A Customer Reference DE is updated daily and holds subscriber information. The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items. The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
Correct Answer: B 🗳️
Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
Correct Answer: B 🗳️
Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).
Northern Trail Outfitters has a data extension named " Fav_Animals " with fields " SubscriberKey " and " Animal " which stores subscribers ' favorite animals. Using the AMPscript function Lookup, they want to include their favorite animal in an email to Contacts where a Salesforce Report is the target audience.
Which of the following code samples correctly leverages a personalization string to perform the lookup at time of send?
Correct Answer: B 🗳️
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