Exam Code: Marketing-Cloud-Consultant
Exam Name: Salesforce Certified Marketing Cloud Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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Salesforce Marketing-Cloud-Consultant Exam

Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

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Salesforce Marketing-Cloud-Consultant Exam Reference

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Account Configuration12%- User roles, permissions and security settings
- Sender authentication and deliverability management
- Mobile Studio configuration and features
- Account hierarchy and business unit setup
Automation20%- Complex automation scenarios and best practices
- Journey Builder design and implementation
- Scheduling and monitoring automations
- Automation Studio activities and workflows
Integration20%- Data model support for personalized messaging
- Marketing Cloud Connect configuration and troubleshooting
- Integration with Salesforce CRM and external systems
- Extension products and integration solutions
Discovery and Architecture16%- Solution design and architecture planning
- Requirements gathering and analysis
- Long-term solution maintainability and scalability
- Data and segmentation strategy design
Data Modeling and Management21%- Contact configuration and identity management
- Data extensions, attribute groups and relationships
- Data import, export and transformation
- Reporting, tracking and data views
Messaging11%- Content personalization and dynamic content
- Cross-channel messaging strategy
- Message delivery and optimization
- Email, SMS and push message design

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