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The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Platform Architecture | 15% | - Create and manage CloudPages - Configure and use Query Activities - Implement triggered send architectures - Build automations in Automation Studio - Design solutions using Journey Builder |
| Topic 2: Security and Data Governance | 12% | - Apply data retention policies - Manage API key security and OAuth flows - Implement role-based access controls - Configure data privacy and compliance settings |
| Topic 3: Contact Handling | 14% | - Use contact model concepts effectively - Handle contact identity resolution - Manage contact attributes and data - Implement contact segmentation and filtering |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization |
| Topic 5: Marketing Cloud APIs | 20% | - Create and manage API integrations - Work with API endpoints for data operations - Implement API authentication methods - Utilize REST and SOAP APIs for integrations |
| Topic 6: Data Modeling | 16% | - Utilize Data Views for data access - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions - Define contact data structure and contact key - Implement data import and export processes |
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