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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on IP address
B) Making an ID match based on device type
C) Making an ID match based on browser type
D) Making an ID match based on operating system
E) Making an ID match based on an email address used to log into multiple devices

2. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) IFrame
B) Dynamic Synchronous
C) Pixel
D) Synchronous
E) Asynchronous

3. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 15
B) Win Every Time
C) 1
D) 30
E) Win Each Category
F) 7

4. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B) Configure custom parameters to deliver data to the media execution partner
C) Manually enter the pixel required for sending campaign data to the partner.
D) Create a Dynamic Synchronous container to support the transfer of data.
E) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.

5. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global template with local nuances
B) Horizontal regional empowerment
C) A single seat shared by all regions
D) A global DMP nerve center
E) Full agency control

Solutions: