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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Mobile Messaging (SMS and Push)20%- Configure SMS and push notification campaigns
- Implement mobile opt-in management
- Design mobile customer journeys
- Apply compliance and regulatory requirements
Automation and Journey Builder10%- Implement decision split logic
- Configure wait and engagement activities
- Design complex multi-step journeys
Analytics and Reporting15%- Build custom reports and dashboards
- Interpret attribution models
- Analyze cross channel performance metrics
Advertising and Social Integration15%- Leverage Social Studio capabilities
- Configure Advertising Studio integrations
- Implement audience synchronization
Cross Channel Strategy and Planning15%- Identify target audiences across channels
- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
Email Marketing Advanced Concepts25%- Optimize email deliverability
- Configure dynamic content and personalization
- Implement advanced segmentation strategies
- Design A/B and multivariate test strategies

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What happens when a paused journey is resumed?

A) All contacts who were in Wait steps immediately proceed to the next activity
B) Users can choose whether or not to extend Wait durations by the length of time the journey was paused
C) Wait durations start over for each contact
D) Wait durations are extended by the length of time the journey was paused


2. Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A) Are there any eligible matching orders for that particular contact
B) Are u using attribute to attribute comparison.
C) Is there any spelling mistake in your contact attributes.


3. A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A) The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
B) The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
C) All users receive the new message, but only if they're read the first message
D) The new message replaces the first message only for users who no longer exist in the audience


4. Can Social Studio's Sentiment Model be customized? 01m 05s

A) No, this is a managed service provided by only by Salesforce.
B) Yes, customization options are available in Admin
C) No, the sentiment is driven by Einstein calculations.
D) Yes, after you have loaded your Twitter certification number.


5. Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A) Journey Data is a set of static values passed into the Journey for each contact
B) Contact Data is dynamic data that retrieves the latest value upon decision split execution
C) Journey Data is dynamic data that retrieves the latest value upon decision split execution
D) Contact Data is a set of static values passed into the Journey for each contact


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B
Question # 3
Answer: B
Question # 4
Answer: C
Question # 5
Answer: A,B

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