Exam Name: Marketing Cloud Intelligence Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional Certification
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Instant Download Salesforce : AP-215
Check Updated on: Sep 13, 2026
No. of Questions: 64 Questions & Answers with Exam Engine
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration and Ingestion | 12% | - Refresh schedules and data flow - API and file-based import - Data streams and connectors |
| Topic 2: Datasets and Data Views | 10% | - Dataset creation and management - Filtering and segmentation - View configuration and sharing |
| Topic 3: Dashboards and Visualization | 15% | - Dashboard design and layout - Chart types and usage - KPI and metric display |
| Topic 4: General Functionalities | 13% | - Basic concepts and terminology - Navigation and interface - Core platform capabilities |
| Topic 5: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Topic 6: Data Harmonization | 3% | - Standardization methods - Cross-source alignment - Pros and cons of harmonization approaches |
| Topic 7: Data Permissions and Governance | 5% | - Parent-child data setups - User access and roles - Data update controls |
| Topic 8: Data Mapping and Modeling | 5% | - Source of truth configuration - Data structure and relationships - Dimensions and measures |
| Topic 9: Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Topic 10: Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Topic 11: Reporting and Analytics | 12% | - Insight generation and interpretation - Attribution models - Report creation and scheduling |
| Topic 12: Calculated Fields and Functions | 5% | - Custom calculations - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP |
| Topic 13: Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:
Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?
- A.
- B.
- C.
- D.
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A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
When harmonizing the Objective field from within the data stream mapping, which advantage is gained?
- A. Performance (Performance when loading a dashboard page)
- B. Ease of Setup
- C. Scalability
- D. Ease of Maintenance
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An implementation engineer has been provided with the below dataset:
*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?
- A. Populate the logic within a custom measurement. Set Aggregation to AVG.
- B. Unmap it, as Datorama will calculate it automatically.
- C. Populate the logic within a custom measurement. No need to change Aggregation.
- D. Populate the logic within a custom measurement. Set Aggregation to SUM.
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An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:
Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?
- A. Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
- B. Create a second Pattern for Media Buy Name
- C. Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
- D. Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
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A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?
- A. Confirmed Interest & Registered
- B. Confirmed interest
- C. interest
- D. Interest & Registered
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