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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A) Catalog
B) Directory
C) Channel
D) Dimensions

2. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A) Open time email
B) A/B testing
C) Rule-based targeting
D) Surveys

3. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to specify certain actions, which can be set as the goal for a campaign
B) Use a segment to setup a filter, then use the filter in campaign statistics
C) Use a segment to set a global goal
D) Use engagement compare functionality to see the differences in key metrics and behaviours

4. What controls how content and product recommendations display in an open time email campaign?

A) Promotion Eligibility
B) Item Template
C) Campaign Template
D) Catalog Setup

5. How many total global goals and filters can you define for your dataset in IS?

A) 300 total between filters and goals
B) 64 total for both filters and goals
C) 25 filers and 25 goals
D) Unlimited

Solutions: