Exam Name: Salesforce Email Essentials (EEB101) Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification
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Check Updated on: Sep 17, 2026
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Content | - Content Builder
|
| Topic 2: Testing and Validation | - Quality Assurance
|
| Topic 3: Segmentation | - Audience Segmentation
|
| Topic 4: Data | - Subscriber Data Management
|
| Topic 5: Automation | - Marketing Automation
|
| Topic 6: Sending | - Email Delivery
|
| Topic 7: Analysis and Reporting | - Performance Measurement
|
| Topic 8: Templates and Email Creation | - Email Development
|
Salesforce Email Essentials (EEB101) Sample Questions:
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)
- A. Include "RE:, "FWD:" "etc." to get reader's attention
- B. Include information relevant to the message in the subject line
- C. Keep the subject text between 50 to 100 characters long
- D. A/B test the effectiveness of different subjects
Correct Answer: B,D 🗳️
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
- A. Audience Builder
- B. Profile Attributes
- C. Drag and Drop Segmentation
- D. Data Extract Activity
Correct Answer: A 🗳️
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?
- A. Create from New
- B. Create from Template
- C. Create from a Filtered Data Extension
- D. Create from Existing
Correct Answer: D 🗳️
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- B. Add "Hero_CTAn to the Tracking Alias field for each link.
- C. Include "Hero_CTA" in the Link Tooltip field for each link.
- D. Include Hero_CTA1 In the filename for each Hero Image.
Correct Answer: A,C 🗳️
A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?
- A. The OrderNumber field will be a Number data type field
- B. CustomerID will be used as the Primary Key
- C. OrderNumber will be used as the Primary Key
- D. All fields in the data extension are nullable
Correct Answer: C 🗳️
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