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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. When do prospects sync to your CRM?

A) When the prospect visits a landing page
B) When the prospect fills out a form on a landing page
C) When a prospect is created manually in the Marketing Cloud Account Engagement database.
D) When a prospect has been assigned to a user or queue.
E) When the prospect has a lead score greater than 50

2. A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

A) 2,500
B) 4,000
C) 3,000
D) 3,500

3. A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

A) Preview the rule before saving it
B) Resume the rule after saving
C) Sava the rule without any additional action
D) Schedule the rule to run before saving it

4. A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?

A) Einstein Behavior Score
B) Einstein Key Accounts Identification
C) Pardot grade
D) Pardot score

5. What can the GoToWebinar connector do?

A) Register prospects for GoToWebinar events
B) Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
C) Display registrations and attendance as activities
D) Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
E) Display how long a prospect watched a webinar

Solutions: