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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data object concepts
- 1. Connecting, harmonizing, unifying, and activating customer data
- 2. Audience segmentation and content personalization
- Identity Resolution
- 1. Configuring Identity Resolution
- 2. Linking multiple data sources into a unified profile
- CRM data ingestion and activation
- 1. Audience segmentation, activation, and content personalization
- 2. CRM objects and records
- 3. Actionable Lists
- Data 360 consumption and entitlements
- 1. Consumption-based entitlements
- 2. Impact of marketing automation design decisions on platform consumption and usage
|
| Campaign Design, Flow Orchestration & Content | 30% | - Activation templates
- 1. Configuring activation templates
- 2. Selecting appropriate contact point values
- Flow orchestration
- 1. Flow elements and logic for business processes and messaging
- 2. Flow configuration settings
- 3. Flow types
- 4. Trigger conditions
- Messaging data sources
- 1. Selecting appropriate data sources for personalized customer data
- Personalization
- 1. AMPscript
- 2. Handlebars
- 3. Content variations
- 4. Repeaters
- 5. Merge fields
- Landing pages
- 1. Components and configuration required to build landing pages
|
| Consent | 13% | - Consent banners
- 1. Configuring consent banners on marketing landing pages and external pages
- Consent record management
- 1. Creating, managing, and updating consent records
- Platform consent objects
- 1. Purpose and relationships of consent objects
- Consent management concepts
- 1. Role of consent in customer engagement and compliance
|
| Analytics & Performance Insights | 8% | - Marketing insights
- 1. Surfacing marketing data and insights across the Salesforce platform
- Reporting and analytics
- 1. Selecting pre-built dashboards for reporting requirements
|
| Agentforce & AI Innovation | 11% | - Marketing agents
- 1. Audience segmentation
- 2. Content generation
- 3. Campaign creation
- Predictive AI
- 1. Selecting appropriate predictive AI features
- Conversational messaging
- 1. Ongoing interactions across messaging channels
- 2. Customer engagement and response handling
|
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
- 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
- Business Units and governance
- 1. Content and user governance using roles and Enhanced CMS Workspaces
- 2. Business Unit requirements
- Domain authentication and authorization
- 1. Domain authorization for branded, authenticated email delivery
- 2. Self-service domain authentication
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
A Marketing Cloud Next Consultant is implementing Marketing Cloud Next for a customer that currently stores all consent records in Salesforce CRM consent objects. The customer wants to understand how consent is managed in Marketing Cloud Next.
What should the consultant explain about the relationship between the CRM consent model and the Marketing Cloud Next consent model?
A. The CRM consent model and the Marketing Cloud Next consent model are completely separate, and a custom process is required to keep them in sync.
B. The CRM consent objects are the source of truth for Marketing Cloud Next consent.
C. The CRM consent objects are automatically synchronized with the Marketing Cloud Next consent model when Marketing Cloud Next is activated.
Question 2
Northern Trail Outfitters needs to send a highly personalized SMS message to customers. The personalization logic requires a complex, real-time calculation based on external system data that is not stored in Data 360.
The logic must be executed at the time of send to ensure the data is current.
Which data source should a Marketing Cloud Next Consultant use to meet this requirement?
A. Apex Class
B. Data Graph
C. Event
Question 3
A retailer wants to create a new "Weekly Deals" subscription to send promotional content to customers via email and SMS.
Which two data model objects (DMOs) in Data 360 are used to define the subscription and map it to communication channels?
A. Communication Subscription Channel Type and Engagement Channel Type
B. Communication Subscription and Communication Subscription Consent
C. Communication Subscription and Communication Subscription Channel Type
Question 4
Northern Trail Outfitters is creating an ongoing promotional email campaign targeting its entire global audience.
Which feature should a Marketing Cloud Next Consultant suggest to maximize individual engagement by achieving higher inbox placement?
A. Engagement Scoring
B. Engagement Frequency
C. Send Time Optimization
Question 5
Northern Trail Outfitters has created a new Business Unit in Marketing Cloud Next for its EMEA marketing team. An administrator needs to grant existing users access.
Which permission set must the administrator have to add users to the new Business Unit?
A. Business Unit Admin
B. Marketing Cloud Admin
C. System Administrator
Solutions:
Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: B |