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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Audience Builder
B) Einstein Send Time Optimization
C) Content Builder
D) Einstein Email Recommendations

2. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A) Define a Sender Profile.
B) Define custom Reply Mail Management.
C) Define a Subscriber -specific From Name.
D) Define a Delivery Profile.

3. A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers

A) Typical length of time users spend in Marketing Cloud
B) Change impacts all users
C) Frustration of users upon timeouts
D) Best practice suggests a 20-minute timeout setting
E) Security risk of unauthorized users for longer timeout settings

4. Which three options determine when a contact could enter a journey?
Choose 3 answers.

A) Re-entry only after exiting
B) Re-entry at any time
C) Re-entry by attribute
D) Re-entry by date
E) No re-entry

5. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Number
B) Boolean
C) Text
D) Decimal

Solutions: