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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

A) Key Management
B) Transparent Data Encryption
C) Field level Encryption
D) Tokenized Sending

2. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A) 18-digit Contact ID
B) Numeric Subscriber ID
C) Email Address
D) 15-digit contact ID

3. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
B) The majority of NTO's subscriber base is in the United States.
C) Each email consumes five super messages when sending below a certain threshold.
D) A multiplier is applied to each SMS message based on the destination country

4. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Email
B) Link
C) Account
D) Subscriber

5. Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

A) Copy the parent SFTP user into each child business unit
B) Each business unit should have multiple SFTP users
C) Child business unit SFTP user should be created
D) All child business units should have an individual SFTP user

Solutions: