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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 2: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 3: Lead Management | 24% | - Explain the components and use cases of an automation rule - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 5: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 6: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
Correct Answer: A 🗳️
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An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
Correct Answer: C 🗳️
Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).
What information cannot be displayed as a graph (line or bar) on the dashboard?
Correct Answer: A,C 🗳️
Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
Correct Answer: B 🗳️
Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).
How can you send an automated email to a prospect after they fill out a form?
Correct Answer: A,C 🗳️
Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).
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