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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
| Section | Objectives |
|---|---|
| Topic 1: Automation Studio | - Import and File Transfers - Automation Workflows |
| Topic 2: Data Management | - Subscriber Data Architecture - Data Extensions and Lists |
| Topic 3: Setup and Configuration | - Security and Permissions - Account Setup and User Management |
| Topic 4: Marketing Cloud Connect | - Data Synchronization - Salesforce Integration Setup |
| Topic 5: Journey Builder Basics | - Journey Configuration - Entry Sources and Activities |
| Topic 6: Email Studio | - Email Creation and Sending - Deliverability and Tracking |
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