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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
B) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
C) Send carefully planned content to highly engaged recipients.
D) Minimize complaints and bounces to establish a good reputation with each ISP.
E) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

2. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) The column to be used as the table's primary key must be named something different in each profile list.
B) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
C) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
D) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.

3. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You don't have the segment group feature enabled in the Account Administration settings.
B) You should have created a corresponding filter for each rule set to be used to identify the segment group.
C) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
D) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.

4. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
B) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
C) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
D) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.

5. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Currency
B) Number
C) Binary string
D) Medium text - up to 100 characters
E) Time stamp
F) Memo text - unlimited number of characters

Solutions: