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DMI CDMS-SMM3.0 Exam Syllabus Topics:

SectionObjectives
Content Outreach- Content Distribution
  • 1. Influencer Marketing
  • 2. Content Promotion
  • 3. Community Engagement
  • 4. Social Amplification
Snapchat and Instagram- Visual Social Platforms
  • 1. Audience Engagement
  • 2. Platform Advertising
  • 3. Influencer Collaboration
  • 4. Stories and Short-Form Content
Twitter Marketing- Twitter Platform
  • 1. Engagement Techniques
  • 2. Twitter Advertising
  • 3. Content Strategy
  • 4. Performance Measurement
YouTube and Social Video- Video Marketing
  • 1. YouTube Channel Management
  • 2. Video Analytics
  • 3. Video Advertising
  • 4. Video Content Strategy
Social Customer Service- Customer Engagement
  • 1. Customer Support via Social Media
  • 2. Online Reputation Management
  • 3. Customer Retention
  • 4. Crisis Communication
LinkedIn Marketing- LinkedIn Platform
  • 1. B2B Marketing
  • 2. Professional Networking
  • 3. Lead Generation
  • 4. LinkedIn Advertising
Facebook Marketing- Facebook Platform
  • 1. Campaign Optimization
  • 2. Facebook Advertising
  • 3. Audience Targeting
  • 4. Page Management
Social Research- Customer Insights
  • 1. Audience Research
  • 2. Consumer Behavior Analysis
  • 3. Persona Development
  • 4. Social Listening
Content Creation- Social Content
  • 1. Brand Storytelling
  • 2. Creative Content Production
  • 3. Content Planning
  • 4. Visual Content Development
Strategy and Planning- Social Media Strategy
  • 1. Measurement and Reporting
  • 2. Goal Setting and KPIs
  • 3. Budgeting and Resource Allocation
  • 4. Campaign Planning

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