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DMI CDMS-SMM4.0 Exam Syllabus Topics:

SectionObjectives
AI-Powered Social Content- Content Strategy and Creation
  • 1. AI Content Creation Tools
  • 2. Storytelling
  • 3. Influencer Content
  • 4. Content Formats
  • 5. Content Planning
Facebook, Instagram, WhatsApp and Threads- Meta Platform Marketing
  • 1. Organic Content Strategy
  • 2. Paid Campaign Management
  • 3. Account Management
  • 4. Campaign Optimization
  • 5. Audience Targeting
YouTube and Social Video- Video Marketing
  • 1. Video Analytics
  • 2. Channel Management
  • 3. Video Strategy
  • 4. Video Advertising
AI-Powered Social Strategy- Strategic Planning
  • 1. Media Planning
  • 2. Risk and Governance
  • 3. Goal Setting
  • 4. Budget Management
  • 5. AI-Enhanced Campaign Optimization
TikTok Marketing- Short-Form Video Marketing
  • 1. Community Engagement
  • 2. Creator Partnerships
  • 3. Paid Advertising
  • 4. TikTok Content Strategy
Community Management- Audience Engagement
  • 1. Reputation Management
  • 2. Brand Advocacy
  • 3. Customer Interaction
  • 4. Community Building
Social Commerce and Affiliate Marketing- Revenue Generation
  • 1. Influencer Partnerships
  • 2. Affiliate Programs
  • 3. Social Commerce Stores
  • 4. Performance-Based Marketing
Measurement and Analytics- Performance Evaluation
  • 1. Campaign Reporting
  • 2. Attribution Analysis
  • 3. KPIs and Metrics
  • 4. ROI Measurement
LinkedIn Marketing- Professional Social Networks
  • 1. Thought Leadership
  • 2. LinkedIn Advertising
  • 3. B2B Marketing
  • 4. Lead Generation
AI-Powered Social Research- Audience and Consumer Insights
  • 1. Persona Development
  • 2. Trend Analysis
  • 3. Social Listening
  • 4. AI-Assisted Research
  • 5. Market Research

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