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DMI CDMS-SMM4.0 Exam Syllabus Topics:
| Section | Objectives |
|---|
| AI-Powered Social Content | - Content Strategy and Creation
- 1. AI Content Creation Tools
- 2. Content Formats
- 3. Influencer Content
- 4. Content Planning
- 5. Storytelling
|
| Measurement and Analytics | - Performance Evaluation
- 1. ROI Measurement
- 2. Attribution Analysis
- 3. Campaign Reporting
- 4. KPIs and Metrics
|
| Facebook, Instagram, WhatsApp and Threads | - Meta Platform Marketing
- 1. Audience Targeting
- 2. Campaign Optimization
- 3. Organic Content Strategy
- 4. Paid Campaign Management
- 5. Account Management
|
| TikTok Marketing | - Short-Form Video Marketing
- 1. Paid Advertising
- 2. TikTok Content Strategy
- 3. Community Engagement
- 4. Creator Partnerships
|
| AI-Powered Social Strategy | - Strategic Planning
- 1. Media Planning
- 2. AI-Enhanced Campaign Optimization
- 3. Goal Setting
- 4. Risk and Governance
- 5. Budget Management
|
| Community Management | - Audience Engagement
- 1. Customer Interaction
- 2. Community Building
- 3. Brand Advocacy
- 4. Reputation Management
|
| AI-Powered Social Research | - Audience and Consumer Insights
- 1. AI-Assisted Research
- 2. Social Listening
- 3. Market Research
- 4. Persona Development
- 5. Trend Analysis
|
| YouTube and Social Video | - Video Marketing
- 1. Video Strategy
- 2. Video Analytics
- 3. Channel Management
- 4. Video Advertising
|
| Social Commerce and Affiliate Marketing | - Revenue Generation
- 1. Performance-Based Marketing
- 2. Affiliate Programs
- 3. Social Commerce Stores
- 4. Influencer Partnerships
|
| LinkedIn Marketing | - Professional Social Networks
- 1. LinkedIn Advertising
- 2. B2B Marketing
- 3. Lead Generation
- 4. Thought Leadership
|
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