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DMI PDMM Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Mobile Website & User Experience18%- Mobile UX/UI best practices
- Page speed & technical performance
- Responsive design & mobile optimization
Topic 2: Mobile Commerce & Apps12%- App store optimization (ASO)
- App marketing, acquisition & retention
- Mobile commerce & payment solutions
Topic 3: Mobile Advertising & Paid Media22%- In-app advertising & formats
- Search, display & social mobile ads
- Targeting, bidding & campaign optimization
Topic 4: Mobile Messaging & Communication15%- Mobile email optimization
- Push notifications & in-app messaging
- SMS & MMS marketing
Topic 5: Mobile Marketing Strategy & Planning20%- Strategy development & goal setting
- Role of mobile in integrated marketing
- Mobile consumer behavior & journey mapping
Topic 6: Mobile Analytics, Measurement & Compliance13%- Key mobile KPIs & metrics
- Data privacy, GDPR & regulatory rules
- Tracking tools & reporting

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