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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create a Geographic Performance Report in his account.
B) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
C) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
D) Unless Ivan creates a location targeting ad, he won't see this information.

2. Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?

A) Traffic Estimator
B) Keyword Tool
C) Placement Tool
D) AdWords Editor

3. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads require text only in the Google Content Network.
B) CPM ads require prepayment to participate in the Google Content Network.
C) CPM ads are not allowed in the Google Content Network.
D) CPM ads always occupy the entire ad space on a web page in the Google Content Network.

4. Which of the bidding strategies will you use if you are focused on clicks?

A) Automatic CPC bidding
B) Campaigns
C) CPA bidding
D) CPM bidding

5. There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?

A) The account is a prepay account
B) The account is on monthly invoicing
C) The account is on credit card postpay
D) The account is on direct debit

Solutions: