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What Are Specifications of Associated Certification?

Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Step 3: Use Practice Tests

The last step in the preparation process for the Microsoft MB-220 exam is self-evaluation. This step involves the use of practice tests and sample questions to assess your understanding of the material.

Microsoft MB-220 Exam Syllabus Topics:

SectionWeightObjectives
Configure Dynamics 365 Customer Insights – Journeys10-15%- Configure application settings
- Configure forms, pages, and templates
- Configure integration with other services
Manage customer journeys20-25%- Design and implement journeys
- Implement automation and branching logic
- Test, publish, and monitor journeys
Analyze insights and reports10-15%- Measure campaign performance
- Create and interpret reports and dashboards
Manage marketing channels25-30%- Manage text messages and push notifications
- Design and publish marketing pages and forms
- Create and manage marketing emails
Manage events and webinars10-15%- Integrate with webinar platforms
- Manage registrations and attendance
- Plan and configure events
Manage leads, contacts, and accounts1-5%- Implement lead scoring and qualification
- Create and manage records
Manage segments and preferences15-20%- Manage subscription centers and preferences
- Manage consent and compliance
- Create and manage segments

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