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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addZipHash
B) bk_addAddressHash
C) bk_addPhoneHash
D) bk_addEmailHash
E) bk_addNameHash

2. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent more likely to be in the category than the average user in the selected universe.
B) The user is 1/17 as likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

3. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
B) The click-through URL must be added to the Media Click tag.
C) The BlueKai Site ID is different for every Media Click tag.
D) The DoubleClick Campaign Manager macros are different for every creative.

4. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
D) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
E) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

5. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Scoping
B) Data Ingestion
C) Discover
D) Data Classification
E) Operational Rollout

Solutions: