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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A. The audience structure creates a Boolean OR, where a user having either category can be targeted.
B. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
D. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.

Question 2

Which three primary pricing models are available when configuring app partners? (Choose three.)

A. Clients can purchase data on a cost per stamp basis.
B. Clients can purchase data according to the specific terms in their contract.
C. Clients can purchase data on a percentage of spend.
D. Clients can purchase data on impressions set in the central rate card.
E. Clients can purchase data on a cost per 1,000 impression basis.

Question 3

You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A. Global template with local nuances
B. Horizontal regional empowerment
C. A single seat shared by all regions
D. Full agency control
E. Global DMP nerve center

Question 4

How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A. Use the ID Types REST API
B. Use the Audience Grant API
C. Use the Ping API
D. Use the ID Segment API

Question 5

To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A. Benefit
B. Update Frequency
C. Current State
D. Strategy
E. Classification Rules
F. Use of Categories

Solutions: