Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Responsys Marketing Platform Cloud Service
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Topic 2: Responsys Data Model | - Profile lists and supplemental tables - Data structures and key fields |
| Topic 3: Reporting | - Insight reports - Live and distributable reporting URLs |
| Topic 4: Account Administration | - Account management tasks - User roles and security settings |
| Topic 5: Initial Configuration and Deliverability | - Account setup and IP warm-up - Deliverability best practices |
| Topic 6: Integration and Interact Connect | - API and event integrations - Connect jobs and XML/CSV imports |
| Topic 7: Campaigns and Forms | - Email/SMS campaign configuration - Link tracking and conversion tracking |
| Topic 8: Programs and Multi-Channel Campaigns | - Program Designer and logic - Timers, performance switches, multi-channel orchestration |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
- B. You move a target timer from its original place before one event to after thatevent.
- C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- D. You modify one of the conditions in a filter being used in the program.
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
- B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- C. Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- D. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- E. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
- B. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
- C. Create the two separate exports and ensure they both have the Sent value in them.
- D. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Look in each folder until you find the campaign.
- B. Use the Manage Campaign screen.
- C. Use the Campaign Search feature.
- D. Use the Campaign Debuggertool.
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
- B. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
- C. You can only order the rules in the top-down order in which Responsys willexecute them.
- D. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
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