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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management |
| Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Messaging | 11% | - Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability |
| Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:
1. Northern Trail Outfittersは、メールリストに登録されている顧客に対し、特別割引オファーを送信したいと考えています。オーディエンスを生成する前に解決すべき事項は何でしょうか?
A) エンゲージメントを判断する方法
B) オファーの発信元
C) オファーの内容は?
D) メールを送信するタイミング
2. コンサルタントが大規模キャンペーン後のEmail Studioのパフォーマンスを検証しています。開封率は安定していますが、オーディエンス規模が一定であるにもかかわらず、クリック率が数か月にわたって大幅に低下しています。コンサルタントはまず何を調査すべきでしょうか?
A) 送信者認証パッケージの設定。
B) マーケティングクラウドのライセンス利用状況。
C) コンテンツの関連性と行動喚起の効果。
D) コンタクトビルダー関係のカーディナリティ。
3. Northern Trail Outfitters社は、特定のユーザーや事業部門が利用できるコンテンツを管理したいと考えています。また、編集可能なコンテンツを管理し、変更前に編集内容がレビューされるようにしたいと考えています。これらの目標を達成するために、どのような対策を講じるべきでしょうか?
A) 各ユーザーの役割別コンテンツ権限と制限設定を編集します。
B) これらの権限がすべて組み込まれた外部CMSを統合します。
C) Marketing Cloud内で承認ワークフローと共有設定を行います。
D) これを支援する内部ビジネスガバナンスとプロセスを構築する。
4. Northern Trail Outfitters社は、すべての注文を保存するデータ拡張機能を持っています。同社は、その日にステータスが「発送済み」に変更された注文について、ジャーニーを通じて毎日メールを送信したいと考えています。ジャーニーへのエントリーをフィルタリングするために使用すべき2つの方法はどれですか?(2つ選択してください)
A) SQLクエリ
B) 入力ソースフィルタ
C) 判定が分かれる
D) フィルター活動
5. Northern Trail Outfittersは、当初はメールとSMSチャネルにメッセージングを展開する予定ですが、ソーシャル広告も計画しています。顧客データは、同社のPOSシステムから取得され、APIを介してMarketing Cloudとリアルタイムで通信します。同社は、顧客データの長期的なクリーンさと保守性を確保するために、顧客データを構成したいと考えています。どの2つのベストプラクティスを活用すべきでしょうか?(2つ選択してください)
A) Contact Builderを設定して、一意の購読者キーを自動的に生成します。
B) 外部データベースを使用する場合は、そのシステムの識別子を連絡先キーとして使用します。
C) 加入者キーを、特定のチャネルに関連付けられない一意の値として定義します。
D) 重複する連絡先を定期的に統合して、追跡データの正確性を維持します。
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A,B | Question # 5 Answer: B,C |
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