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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Tracking, Reporting, and Optimization- Optimization practices
  • 1. Deliverability best practices
    • 2. A/B testing concepts
      - Analytics and reporting
      • 1. Email tracking metrics
        • 2. Campaign performance analysis
          Topic 2: Marketing Cloud Core Concepts- Customer engagement fundamentals
          • 1. Data model concepts (Contacts, Subscribers, Leads)
            • 2. Marketing Cloud architecture overview
              Topic 3: Automation and Journey Orchestration- Automation Studio
              • 1. Automation workflows
                • 2. Data extension automation processes
                  - Journey Builder
                  • 1. Decision splits and engagement steps
                    • 2. Journey configuration and entry sources
                      Topic 4: Data Management and Integration- Integration concepts
                      • 1. Salesforce CRM integration
                        • 2. API integrations
                          - Data Extensions and Contact Builder
                          • 1. Import and extract activities
                            • 2. Data modeling and relationships
                              Topic 5: Email Marketing and Content Creation- Personalization and dynamic content
                              • 1. Dynamic content rules
                                • 2. AMPscript basics
                                  - Email Studio capabilities
                                  • 1. Email design and content building
                                    • 2. Content Builder assets and management

                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

                                      Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
                                      What processes should they utilize to ensure a timely delivery across email and SMS?

                                      • A. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
                                      • B. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
                                      • C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
                                      • D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

                                      A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
                                      Which activities could be used to fulfill this requirement?

                                      • A. Salesforce Data Entry, SQL Query Activity, Task Activity
                                      • B. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
                                      • C. API Event Entry, SQL Query Activity, Task Activity
                                      • D. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

                                      A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ' Shipments ' and is enabled for Triggered Sends in Setup.
                                      Which two configuration requirements should be considered when troubleshooting? (Choose 2)

                                      • A. The Shipment object requires a Lookup to Lead or Contact.
                                      • B. The Shipment object is on the Account Related List.
                                      • C. There is a hierarchical relationship from Contact to Shipment.
                                      • D. An Apex Trigger is created on the Shipment object.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,D  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

                                      A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
                                      What should be recommended?

                                      • A. Create and execute a Subscriber Engagement report.
                                      • B. Create and execute a Tracking Extract.
                                      • C. Create and execute a SQL Query against the _Click data view.
                                      • D. Create and execute a Data Filter on the Click data view.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Explanation: Only visible for ExamBoosts members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
                                      What should be recommended?

                                      • A. Google Analytics 360
                                      • B. Einstein Engagement Scoring
                                      • C. Advertising Studio
                                      • D. Data Studio
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

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