Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft wants to implement a form to be used in multiple places on their website, including their " Contact Us " page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
- A. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate " Contact Us " landing page.
- B. Create a form handler to link to an existing form on the website.
- C. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
- D. Create a form handler and enable data kiosk entry mode.
Correct Answer: D 🗳️
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The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a " Request a Quote " form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Page Action
- B. Automation rule match Any
- C. Completion Action
- D. Automation rule match All
Correct Answer: B 🗳️
" What record page layouts can the Send Engage Email button be added to?
- A. Case
- B. User
- C. Contract
- D. Opportunity
Correct Answer: D 🗳️
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
- B. Import and merge existing records from all systems to Marketing Cloud Account Engagement
- C. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
- D. Import and merge existing records from all systems to Salesforce
Correct Answer: D 🗳️
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
- A. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
- B. Create a new segmentation rule.
- C. Create a new automation rule.
- D. Add a completion action to the form the prospects completed to register for the webinar.
Correct Answer: C 🗳️
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