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Salesforce Marketing-Cloud-Consultant Exam

Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

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Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:

SectionWeightObjectives
Automation and Data Management14%- Manage contact data and data hygiene
- Implement SQL activities for data processing
- Configure imports and exports
- Utilize automation studio effectively
- Build and manage automation workflows
Email Marketing18%- Implement A/B testing andsend time optimization
- Apply template and content block strategies
- Create and optimize email content
- Configure AMPscript for dynamic content
- Ensure deliverability and inbox placement
Reporting and Analytics14%- Track engagement and conversion metrics
- Analyze campaign performance
- Provide actionable insights and recommendations
- Build custom reports and dashboards
- Configure and interpret standard reports
Customer Journey Design18%- Build decision trees and branching logic
- Map customer journeys across channels
- Utilize Journey Builder features and best practices
- Apply personalization and dynamic content
- Implement triggered and real-time journeys
Discovery and Design18%- Document current state and desired future state
- Gather requirements and understand business objectives
- Identify integration points and data flows
- Define success metrics and KPIs
- Analyze customer data and segmentation needs
Marketing Cloud Configuration18%- Configure lists and populations
- Configure account settings and business units
- Implement data management and data extensions
- Manage sender profiles and deliverability settings
- Set up users, roles, and permissions

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