[2021] Marketing-Cloud-Administrator All-in-One Exam Guide Practice To your Marketing-Cloud-Administrator Exam!
Preparations of Marketing-Cloud-Administrator Exam 2021 Salesforce Marketers Unlimited 108 Questions
NEW QUESTION 42
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles are only available within the business in which they were created.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles areavailable on their Marketing Cloud account.
Answer: C
NEW QUESTION 43
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Web and Mobile Analytics
- B. Advertising Studio
- C. Parameter Manager
- D. Personalization Builder
Answer: C
NEW QUESTION 44
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Customers data extension to the data model using Email Address
- B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- D. Link the Customers data extension to the data model using Customer ID
Answer: C,D
NEW QUESTION 45
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Overwrite
- B. Add Only
- C. Add/Update
- D. Update Only
Answer: C
NEW QUESTION 46
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. No re-entry
- B. Re-entry at any time
- C. Re-entry only after exiting
- D. Re-entry by date
- E. Re-entry by attribute
Answer: A,B,C
NEW QUESTION 47
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
- A. Setup > Apps > Salesforce Integration
- B. Contact Builder > Data Sources
- C. Setup >Data Management > Synchronized Data Extensions
- D. Contact Builder > Data Extensions > Synchronized Data Extensions
Answer: B
NEW QUESTION 48
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Deliverability Complaint Rate
- B. Email Sending Performance Report
- C. Time Between Send and Engagement
- D. Email Performance by Device
Answer: B,D
NEW QUESTION 49
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Set the period to a fixed date in the Data Retention Policy
- B. Apply an appropriately-scoped Data Retention period
- C. Log all variable data captured in emails at send time
- D. Log attribute data necessary for auditing communications
- E. Add custom fields not included in the Send Log Template
Answer: B,D,E
NEW QUESTION 50
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add and Update
- B. Add Only
- C. Overwrite
- D. Update Only
Answer: C
NEW QUESTION 51
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Grammar and spelling in the email text is correct.
- B. Words or phrases used may trigger spam filters.
- C. Each content area specified in a dynamic content rule exists.
- D. Correct syntax is used on any AMPScript in the email's code.
- E. Personalization strings map to attributes or data extension fields
Answer: C,D,E
NEW QUESTION 52
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Data Extension with double opt-in status defined.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Send Email Activity with a link to a subscription center.
- D. Microsite with Web Collect to store entrants on a data extension.
Answer: A,B
NEW QUESTION 53
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Last purchase date
- B. Channel preference of customers.
- C. Products purchased from a competitor.
- D. Number of items per order.
Answer: A,B
NEW QUESTION 54
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Analytics Builder
- B. Content Syndication
- C. Email Rachments
- D. Distributed Sending
Answer: D
NEW QUESTION 55
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. List Hygiene
- B. Authentication
- C. Engagement
- D. Content
Answer: B
NEW QUESTION 56
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Winner evaluation
- B. Run Once schedule type
- C. Data Extension entry source
- D. Journey re-entry settings
Answer: A,B
NEW QUESTION 57
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A user -initiated message to send an email to customers who made a purchase daily.
- B. A scheduled automation to send emails to customers who made a purchase daily.
- C. A file drop automation to send emails to customers who have made a purchase.
- D. A triggered message to send an email as soon as a customer completes a purchase.
Answer: D
NEW QUESTION 58
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Enabling Mobile Connect
- B. Configuring Journey Builder
- C. Managing the Enhanced SFTP
- D. Setting up the Data Structure
Answer: C,D
NEW QUESTION 59
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Cloudpages personalized URLs are served from cloud.email.nto.com
- B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- C. Users receive Marketing Cloud password reset emails from help@email nto.com
- D. Upon receiving an email, all tracked links start with click.email.nto.com
Answer: A,D
NEW QUESTION 60
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. CloudPage forms Content Block
- B. Dynamic Content Block
- C. Reference Content Block
- D. Email Form Content Block
Answer: A
NEW QUESTION 61
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
- A. Marketing Cloud Connect
- B. Journey Builder Triggered Sends
- C. Send Throttling
- D. Burst Sending
Answer: D
NEW QUESTION 62
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- B. Make sure the team has a date stamp to avoid duplication
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the files placed on the correct subfolder within the SFTP
Answer: A
NEW QUESTION 63
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Email Conversion Code
- B. Conversion/Cart Code
- C. Collect Code
- D. Recommendation Code
Answer: C,D
NEW QUESTION 64
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Subscriber Keys
- B. Profile Center
- C. Publication Lists
- D. Send Logging
Answer: C
NEW QUESTION 65
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. The email address in All Subscribers is prioritized.
- B. The data extension was not configured as sendable.
- C. Contact Builder was not configured properly.
- D. Data retention settings were incorrect in the data extension.
Answer: A
NEW QUESTION 66
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